See the world through patterns.

This project explores pattern design for the seven continents of the world. Orion' primary colour palette is used to give brand recognition. A “Canadian motif” was created and integrated into each of the patterns to represent the Canadian traveler as they travel in the world. The patterns stand alone but are pieced together to create a world pattern or ‘tartan’.

Designed at Overdrive Design Ltd.
Creative Director: James Wilson
Designer: Courtney Zoeller

Client: Orion Travel Insurance
Year: 2020
Scope: Pattern Design